Quiz-first qualification

Lead risk scoring
before registration

Place a specialized quiz before your registration form, collect high-value answers, connect them to the submitted lead, and instantly generate a score. The result: higher sales conversion, fewer wasted calls, and more qualified opportunities for your team.

+37%
Sales conversion uplift
-58%
Fewer wasted calls
< 5 min
CDN-based setup
Real-time
Score after quiz completion

What risk scoring before registration gives you

Not just another lead form — but real qualification before the lead reaches your sales process.

01

Higher sales conversion

Your team gets context before the first call: intent, fit, readiness, budget signals, and buying potential. This helps close more leads and shorten the sales cycle.

02

Fewer empty inquiries

The quiz filters out accidental, low-intent, or poor-fit traffic before the form is submitted. Your sales team spends less time on dead-end conversations.

03

Lead prioritization by score

Once the user completes the quiz, the answers are merged with the registration and displayed as a lead score. You can instantly separate high, medium, and low priority leads.

How the system works

The logic is simple: qualify the intent first, then collect the registration.

1

Place the quiz

A specialized quiz is shown before the registration form. It can be tailored to finance, credit, insurance, investment, B2B, or any custom vertical.

2

User answers key questions

The quiz collects high-impact signals such as intent, urgency, budget, product fit, level of experience, and other qualification indicators.

3

Score is calculated

Based on the answers, the system automatically assigns a score and risk level in real time, without manual review.

4

Results are merged with the registration

When the lead submits the form, the quiz output is attached to the registration data, creating one unified lead object.

5

Sales acts on priority

Your team sees more than just name and phone number — they see a ready-to-use score and can start with the leads most likely to convert.

Simple setup via CDN

Integration takes just a few steps: add the script, specify your ID, choose the quiz type, and define the trigger event.

Integration example

Below is a basic implementation example. The widget is loaded through a CDN and initialized with your project settings.

<script src="https://cdn.your-domain.com/risk-quiz.min.js"></script> <script> window.RiskScoreQuiz.init({ clientId: 'YOUR_PROJECT_ID', quizType: 'finance-risk', triggerEvent: 'before_lead_submit', container: '#quiz-container', theme: 'custom' }); window.addEventListener('RiskScoreQuizCompleted', function (event) { const result = event.detail; // result.score // result.riskLevel // result.answers console.log('Quiz completed:', result); }); </script>
After the quiz is completed, the system emits a RiskScoreQuizCompleted event. You can then merge the result with the registration form data and send everything to your backend or CRM in a single request.

Key advantages

The system improves lead quality and makes your sales team more efficient at the same time.

A

Quiz-first logic

The quiz appears before the registration form and captures meaningful qualification signals first.

B

Instant scoring

A score is generated as soon as the quiz is completed and is immediately available for lead handling.

C

Fewer wasted contacts

Your team spends less time on leads with low intent, weak fit, or no realistic path to purchase.

D

Fast launch

No heavy integration required: connect the CDN, add your ID, choose the quiz type and event, and go live.

Registration form with endpoint submission

This example form merges registration data with quiz results and sends everything to your endpoint.

Score preview

Once the user completes the quiz, the result is stored, displayed next to the form, and submitted together with the registration data.

Current score
Quiz not completed yet

After the quiz is completed, this area will display the score, risk level, and qualification status.

Your CDN quiz will be mounted here.
Container: #quiz-container
These demo buttons are only for local testing without the real quiz integration. In production, you can remove them and rely entirely on RiskScoreQuizCompleted.

Connect The Lens

Registration data and quiz results are sent together to your endpoint
If you want to block form submission until the quiz is completed, that logic is already included in the JavaScript below.

Qualification first,
registration second

Add a specialized quiz before the form and pass pre-scored, better-qualified leads to your sales team.

Start with The Lens